Jyske Bank and The Riviera Business Club present

GREEN MARKETING - good for you and for your sales.

We go green at our next meeting, to be held on Thursday, 25th March.  Entitled Green Marketing - good for you and for your sales, this event aims to inspire you to rethink your business, your marketing and your sales.


Thinking and acting green are not only good for the environment and the next generation, they can also help to create better brand positioning. Selling the environmental attributes of products has been a niche marketing strategy for decades, but in recent years, green marketing has gone mainstream. Fuelled by growing media attention to global climate change and other environmental issues, the demand for "environmentally friendly" products and services has soared. Initiatives include everything from measuring a campaign's carbon footprint to preserving the honeybee population.

 
We have the honour of welcoming Petra Steinke of Newsbroker, a partner of the ACT Responsible initiative (Advertising Community Together) - a non-profit organisation whose aim is to show the positive role of advertising in today's social and environmental issues. The green market is a growing industry standard, not a niche trend. Petra will give an overview of green marketing strategies and describe the new group of educated consumers who make conscientious purchasing and investing decisions based on social and cultural values.

 
We are also proud to welcome Mr Lorenzo Turco, Business Development Manager for the UK market of the Grimaldi Forum in Monaco. As one of the leading European Congress Centres, the Grimaldi Forum Monaco has been awarded the ISO 14 001 standard for its environmental management system. It offers its clients a bespoke, effective and eco-friendly approach. Mr Turco will share a case study of one of their Green Events.

 
Date:                March 25th 2010

Location:           Media Garden Hotel

                        Parc de Sophia Antipolis Valbonne-Sophia Antipolis

                        les Bouillides 120, route des Macarons

                        06560 Valbonne

                        (Acces 10)

                        Tel. 04 92 94 68 00 - Fax. 04 93 65 43 41

                        www.hotel-media-garden-valbonne.cote.azur.fr

 

Welcome drink: 19.00

Presentation: 19.30

 
Tickets are now on sale for the presentation, which includes a three-course dinner.

 
Members: 35 euro

Guests: 45 euro

 
Ticket can be booked online only via Paypal at www.rivierabusinessclub.com.  Please be sure to make your reservation no later than Monday 22nd March.

 
If you have a special dietary request, please email it to:  bcc@bccriviera.com


The Riviera Business Club is the new name for the BCC Riviera, a non-profit organisation whose objective is to stimulate networking and facilitate contact between people looking for and promoting English-speaking businesses and services on the Cote d'Azur. We are an international association, connecting with almost 1000 people of many European and worldwide nationalities who are living and working in this region. Now in its 14th year of existence, The Riviera Business Club is the largest international business network in the South of France.

 
 
Further information:

Petra Steinke (39) will present an overview of green marketing strategies and describe the new group of educated consumers who make conscientious purchasing and investing decisions based on social and cultural values. Petra is CEO of NEWSBROKER, an independent public relations company which, for over 10 years, has provided international PR services, mainly to French and  German speaking countries, as well as to Italy, Eastern Europe and the USA.

 
Since 2005, NEWSBROKER® has specialised as a pioneer in the promotion of LOHAS (Lifestyles of Health and Sustainability) products and is dedicated to the expansion of sustainable lifestyles and the success of eco-friendly enterprise. Petra has 15 years of multicultural experience in Journalism, Public Relations, Sales and Marketing, covering international markets such as German, Italian, Austrian, French and North American, and her detailed skills at developing the right PR campaign are incomparable.

 
NEWSBROKER® Public Relations is a partner of the ACT Responsible initiative (Advertising Community Together) - a non-profit organisation whose aim is to show the positive role of advertising in today's social and environmental issues. Showcasing images ranging from environmental to social issues, the ACT Responsible's travelling exhibition illustrates the main themes of sustainable development, giving the general public a comprehensive access to these issues. Exhibitions have already been held at the CANNES LIONS International Advertising Festival, at Advertising Weeks in New York, Paris, Athens, as well as at the World Economic Forum in Davos and IAA Congresses in Washington and Dubai. Since 2001, ACT Responsible has collected 4000 advertising campaigns from 300 agencies in 70 countries.

 

Co-guest - Mr Lorenzo Turco: As one of the leading European Congress Centres, the Grimaldi Forum Monaco has been awarded the ISO 14 001 standard for its environmental management system. It offers its clients a bespoke, effective and eco-friendly approach.

 
Mr Lorenzo Turco, Business Development Manager for the UK market, will present the congress centre, and the ActGreen commitment, as well as a case study of one of their Green Events.